Supercurricular

WHAT CAN 'DEADPOOL AND WOLVERINE' TEACH US ABOUT MARKETING AND DISTRIBUTION?

The article explains how Deadpool & Wolverine became such a major success through clever and modern marketing strategies, including social media engagement, humour, viral content, celebrity appearances and brand collaborations like Heinz. It shows how these techniques helped rebuild interest in Marvel after recent box-office failures. From this, I learned how important cross-platform promotion and audience interaction are in creating hype for a media product. The strategies used in the campaign reflect ideas I’ve studied in adverts like River Island and Baby Dove, such as targeting specific audiences, using a strong brand identity and creating synergy to boost visibility and impact.

SHELTER RESEARCH

I chose the Shelter film “In Our House. It’s Not a Home.” because it focuses on the kind of homelessness people don’t usually see. Instead of showing someone sleeping on the streets, it shows a family living in a cramped temporary space, which challenges the usual media stereotype of what “homeless” looks like. The close up shots and the crowded setting make the audience feel the family’s stress and lack of privacy, especially from the children’s point of view.

The film also encourages altruism and pro-social behaviour because it makes the viewer feel empathy rather than blame. By showing homelessness as something that can happen to ordinary families, it pushes the audience to care and possibly support Shelter’s work. 

JUDITH BUTLER READING

Butler’s idea is that gender is something we perform rather than something we’re born already knowing how to do. The way the chapter explained repetition, norms, and how society expects us to act made the concept a lot clearer. I also found the parts about heteronormativity and “gender trouble” helpful because they showed how people who don’t fit into the usual male/female categories are often seen as different or even wrong. The examples of drag and parody made it easier to see how gender can be exaggerated or played with, which shows that it’s not as natural or fixed as it seems.

This helped me understand the concept even more because it gave real examples of how gender is shown in the media and why some identities get pushed aside. Seeing the comparisons with other theorists also helped me realise that there are different opinions about how strict these gender rules actually are. The explanations made the theory feel more connected to everyday life, and I could see how these ideas show up in things we watch, read, and learn without even thinking about it.