Thursday, July 9, 2026

Contact sheet for photoshoot images

 


From this shoot I learnt that composition is important because making sure the racket and lime didn't cover the face helped keep the focus on the model. The natural outdoor lighting also made the colours look more vibrant, although I had to be careful of shadows. I found that communicating with the model and asking them to slightly change their pose or expression gave me a better variety of photos to choose from, and using a simple background helped the subject stand out.


From this shoot I learnt that lighting is really important because the even light made the photos look much cleaner and brighter. I also realised that taking lots of photos helps because even small changes in facial expression can make one image stand out more than another. Giving the model simple directions, like where to look and how to hold the shoes, also made the poses look more natural and improved the final photos.


Thursday, June 11, 2026

Research and planning: Pitch and Feedback

 

The feedback helped me see what people liked most about my idea. A lot of people mentioned the contrast between New York and the countryside, saying it made the campaign more interesting and memorable. The membership club idea was also popular because it gave the audience a way to feel involved rather than just reading the magazine. People also liked the positive focus on mental health and felt it would appeal to a younger audience.

Some of the comments pointed out things I could improve. For example, a few people said the link between the campaign and the magazine wasn't clear enough, which made me realise I need to make the branding more obvious. Others suggested showing more clearly how the campaign would work online and how audiences would interact with it.

Overall, the feedback gave me confidence in the main idea while also showing me where I could make changes. It helped me decide what to keep, what to develop further and how to make the campaign easier for my target audience to understand.

Contact sheet for photoshoot images

  From this shoot I learnt that composition is important because making sure the racket and lime didn't cover the face helped keep the f...