NEA

 INITIAL IDEAS

• Masthead - ELEVATE
• Tagline- Wellness wherever you are.
• Health isn't about location - it's about mindset.
• Website - elevateanywhere.com

COVER 1- 

• Set in NYC
• Main headline ideas- The Urban Wellness Guide/Finding Calm in Chaos
• Content ideas- 5 Healthy Spots in NYC, City Walking as Cardio

COVER 2-

• Set in the UK in the woods/natural setting
• Main headline ideas- The Rural Reset
• Content ideas- Digital Detox Guide, The Science of Green Space

Between the two covers I want to keep the same colour palletes and layout structure with only the background and tone changing.

MEDIA LANGUAGE

• Minimalist typography
• Sans-serif masthead
• Neutral colour palette
• Contrast between urban and rural mise-en-scène
• Use of layout conventions of health magazines

REPRESENTATION

• Young women shown as active and empowered, not sexualised
• Different environments shaping identity
• Diverse ethnicity and ages
• Challenging traditional female health magazine focus on appearance

AUDIENCE

• 16-25, aspirational but socially conscious
• Up-market tone
• Interactive website features for engagement
• Balanced lifestyle ideology

INDUSTRY

• Published by Hearst (mainstream but polished)
• Retail distribution (barcode, pricing)
• Cross-media synergy between print & digital
• Brand consistency across platforms